About Us

Welcome to Sony Ericsson Global

Sony Ericsson, a 50:50 joint venture of Sony Corporation and Telefonaktiebolaget LM Ericsson, was established in October 2001.

Our mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.

Social responsibility

Fair treatment of the workforce, proactive environmental conservation and hands-on community involvement are fundamental to Sony Ericsson’s vision for a sustainable future.

By integrating sound ethics into all aspects of the company including Human Resource management, product design, supplier requirements and community outreach programmes, Sony Ericsson is helping to build a cleaner, safer and more enlightened world.

Health and Safety

Protecting your well-being

As a leading manufacturer of mobile phones, Sony Ericsson is committed to high safety standards in the design of its products.

All our phone models are carefully designed and rigorously tested to comply with international safety standards and government health and safety regulations. These standards employ wide safety margins to give greatest protection to the public.

Extensive research over many years has not established any conclusive evidence linking adverse health effects with the use of mobile phones complying with those standards and regulations.

The radio wave exposure guidelines employ a unit of measurement known as the Specific Absorption Rate, or SAR. SAR tests are conducted using standardised methods, with the phone transmitting at its highest certified power level in all frequency bands used. The differences in SAR values between phone models do not reflect differences in safety.

Technology

At the forefront of innovation

Leading telecommunications solutions combined with proven entertainment technologies place Sony Ericsson products at the forefront of innovation.

To keep up with this fast-paced world of mobile communications technology, read about networks or browse the glossary.

Design

At Sony Ericsson, design is about more than just a good-looking product: it’s integrated into every step of the process – intelligent features, user-friendly applications, innovative materials and, of course, attractive visual appearance. Design is the essential differentiator when comparing mobile communications products.

A Sony Ericsson design can be defined as one that triggers all your senses, communicating to your rational intellect as well as your emotions. A focus on logical thinking ensures that usability is a key factor in design, while the innovative, explorative aspects appeal to the emotions. We aim to be always a half-step ahead of the consumer, so that they can relate to our ideas and be inspired by them.

Our Creative Design Centre has studios in Lund (Sweden), London, the USA, Asia and Japan where industrial designers work alongside human interface designers, colour and material designers and graphic designers.
Industrial designers develop the underlying shape of the product, while human interface designers choose graphical themes, icons and wallpaper for the screens. Colour and material designers work with the texture, materials and colours, and packaging and graphical material is created by graphic designers. The number of designers working on each project varies, but they are all part of a team that collaborates to break new ground in design.

Fashion, market and consumer trends are continuously monitored, along with product and technology trends, and they inspire, influence and are reflected in all elements of our design. From the birth of an idea until the launch of the product, designers participate all the way.